What is good customer service?

Generally speaking, good customer service is defined as paying attention to customer needs, solving problems quickly, and being willing to listen to customer complaints or criticisms. Excellent service helps meet customer expectations and retain customers in the long term. Providing high-quality customer service is a key factor in maintaining long-term profitability in today's diverse and highly competitive marketplace. According to Microsoft's 2018 Global State of Customer Service report, more than 95% of respondents believe that customer service is an important factor in their brand loyalty.