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Data Mining & Management

A data mining project on customer buying trends can help provide insights into new product launches, customer preferences and priorities.

Data Mining & Management

What is Data Mining?

Data mining refers to extracting useful information from a large amount of data or database, and is usually applied to data analysis. Data mining is essentially the stuff of machine learning.

How does Data Mining work?

The actual work of data mining is the automatic or semi-automatic analysis of large-scale data to extract valuable latent information that was unknown in the past, such as grouping of data (through cluster analysis), abnormal records of data (through anomaly detection) and data relationships between (mined by association rules). This usually involves database technologies such as spatial indexes. This latent information can be presented by summarizing the processing of the input data, which can then be used for further analysis, such as machine learning and predictive analytics.