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Industrial & Product Design

Integrating art form, practicality, craft design, and ergonomics, focusing on emotional communication and user experience between products and users.

Industrial & Product Design

What is Industrial & Product Design?

Product design is the development of a new product to solve a problem or meet a specific consumer need. It covers the entire process from initial idea to final production, including conducting user research, gathering feedback, resolving bugs, introducing or eliminating new features, and refining the product's final vision.

What kind of projects require product design?

In an ideal world, every product would contain a product design. Any product that is not properly designed may lack functionality, appeal and efficiency. Product design ensures that every decision you make when making a product is thought through. This is an initial up-front investment that saves you from future iterations and tweaks.