Why is content marketing important?
Content marketing is important for organizations, whether B2C or B2B, as most customers start their buying journey through online research. As organizations develop and distribute informative, useful, and entertaining content, they can more easily influence potential customers as they begin purchasing a company's products or services.
How do you use content marketing for SEO?
Content marketing and SEO often go hand in hand, as the specific use of keywords, phrases, and other data can be used in conjunction with written or visual content as a means of improving an organization's search engine rankings.