What is display advertising?
Display advertising is one of the most commonly used channels and it uses images, text or video to promote the products/services of the host website, entertain or educate target customers. A well-known example is banner, desktop or mobile leaderboard ads. Display ads are usually rectangular in shape and look and feel consistent with the advertised brand. Businesses run display ads on networks like Google or Facebook to maximize reach and more precise targeting.
Do display ads work?
In short, yes, it works very well. Although very few people click on display ads, it still delivers a huge return on investment (ROI) for most businesses. That's why to make it effective, you need to use high traffic sites/networks and methods like redirects (displaying ads on other sites, tailoring their content based on what consumers are viewing on your site), which is more effective than normal display 70% higher ads.
What is native advertising?
Native advertising is a type of display advertising that complements the look and functionality of online media formats. You can see them as recommendations on web pages, in social media feeds on networks like YouTube, in email newsletters, and more. They blend in with other content, resemble editorials in print media, and don't look like advertisements, which is the main goal of using this display ad format.