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Social Media Marketing & Advertising

Attract more customers and sell more products using professional socialmedia advertising strategies.

Social Media Marketing & Advertising

What is social media advertising?

Social media advertising is a form of marketing that involves creating promotions on various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. The hallmarks of social media advertising include the ability to determine lead generation criteria to optimize your target audience, and a pay-per-click approach where you only pay when someone in your target audience clicks a link.

What is the difference between social media advertising and marketing?

Since marketing is a generic term that encompasses many forms of product, service or branding, social media advertising is considered a form of marketing. Social media advertising can be one of many components of marketing, just as SEO, traditional advertising, product placement, content marketing, and other activities fall under the umbrella of marketing.

What are the advantages of social media advertising?

There are several advantages to launching a social media advertising campaign. First, such activity can be tightly controlled, usually down to the dollar. Budgets, schedules, and very specific audiences can be determined to control spend and exposure. Depending on the outcome of the actual campaign, the company can continue the campaign, stop the campaign, expand the audience, or change the target click cost. In short, social media advertising can be a very cost-effective form of marketing that can fit into any type of budget while targeting your unique audiences brilliantly.