What is web analytics?
Web analytics is the collection, analysis and reporting of website traffic and activity to understand the effectiveness of website content, search engine performance and visitor behavior. Web analytics is a form of digital measurement conducted by marketers to determine the success of online marketing campaigns.
How do I set up web analytics for my website?
Most analytics tools, such as Google Analytics and Woopra, in addition to incorporating the tracking code from the analytics tool into your website, also involve setting up your account by placing your URL in the analytics tool. The tracking code can be inserted on a single page of your website or across multiple pages, depending on how detailed your analytics should be.